<?xml version="1.0" encoding="utf-8"?>
<rss version="2.0" xml:base="http://www.theroyalorder.com"  xmlns:dc="http://purl.org/dc/elements/1.1/">
<channel>
 <title>The Royal Order of Experience Design - Firefox</title>
 <link>http://www.theroyalorder.com/taxonomy/term/63/0</link>
 <description></description>
 <language>en</language>
<item>
 <title>Mozilla</title>
 <link>http://www.theroyalorder.com/case-study/mozilla-0</link>
 <description>&lt;div class=&quot;field field-type-text field-field-headline&quot;&gt;
    &lt;div class=&quot;field-items&quot;&gt;
            &lt;div class=&quot;field-item odd&quot;&gt;
                    &lt;p&gt;Spread Firefox!&lt;/p&gt;
        &lt;/div&gt;
        &lt;/div&gt;
&lt;/div&gt;
&lt;div class=&quot;field field-type-date field-field-launch-date&quot;&gt;
    &lt;div class=&quot;field-items&quot;&gt;
            &lt;div class=&quot;field-item odd&quot;&gt;
                    &lt;span class=&quot;date-display-single&quot;&gt;Apr 10 2009&lt;/span&gt;        &lt;/div&gt;
        &lt;/div&gt;
&lt;/div&gt;
&lt;p&gt;Spread Firefox is an effective community marketing tool for Mozilla, but research revealed a high bounce rate from the home page due to no clear call to action. The goal of our redesign was to increase participation of those not yet involved, and recognize the contributions of those who are.&lt;/p&gt;
&lt;div class=&quot;field field-type-link field-field-project-link&quot;&gt;
    &lt;div class=&quot;field-items&quot;&gt;
            &lt;div class=&quot;field-item odd&quot;&gt;
                    &lt;a href=&quot;http://www.spreadfirefox.com/&quot; target=&quot;_blank&quot;&gt;Visit Spread Firefox&lt;/a&gt;        &lt;/div&gt;
        &lt;/div&gt;
&lt;/div&gt;
&lt;div class=&quot;field field-type-filefield field-field-images&quot;&gt;
    &lt;div class=&quot;field-items&quot;&gt;
            &lt;div class=&quot;field-item odd&quot;&gt;
                    &lt;img  class=&quot;imagefield imagefield-field_images&quot; width=&quot;456&quot; height=&quot;317&quot; alt=&quot;&quot; src=&quot;http://www.theroyalorder.com/sites/default/files/case_studies/SPREADFF.2.png?1287172097&quot; /&gt;        &lt;/div&gt;
              &lt;div class=&quot;field-item even&quot;&gt;
                    &lt;img  class=&quot;imagefield imagefield-field_images&quot; width=&quot;456&quot; height=&quot;317&quot; alt=&quot;&quot; src=&quot;http://www.theroyalorder.com/sites/default/files/case_studies/SPREADFF.1.png?1287172085&quot; /&gt;        &lt;/div&gt;
              &lt;div class=&quot;field-item odd&quot;&gt;
                    &lt;img  class=&quot;imagefield imagefield-field_images&quot; width=&quot;456&quot; height=&quot;317&quot; alt=&quot;&quot; src=&quot;http://www.theroyalorder.com/sites/default/files/case_studies/SPREADFF.3.png?1287172086&quot; /&gt;        &lt;/div&gt;
        &lt;/div&gt;
&lt;/div&gt;
</description>
 <category domain="http://www.theroyalorder.com/category/case-study-tags/browser">Browser</category>
 <category domain="http://www.theroyalorder.com/taxonomy/term/2">css</category>
 <category domain="http://www.theroyalorder.com/category/case-study-tags/firefox">Firefox</category>
 <category domain="http://www.theroyalorder.com/category/case-study-tags/ia">IA</category>
 <category domain="http://www.theroyalorder.com/category/case-study-tags/microsite">Microsite</category>
 <category domain="http://www.theroyalorder.com/category/case-study-tags/mozilla">Mozilla</category>
 <category domain="http://www.theroyalorder.com/category/clients-names/mozilla">Mozilla</category>
 <category domain="http://www.theroyalorder.com/category/case-study-tags/non-profit">Non-Profit</category>
 <category domain="http://www.theroyalorder.com/taxonomy/term/1">Web Design</category>
 <pubDate>Fri, 15 Oct 2010 19:48:29 +0000</pubDate>
 <dc:creator>admin</dc:creator>
 <guid isPermaLink="false">45 at http://www.theroyalorder.com</guid>
</item>
<item>
 <title>Mozilla</title>
 <link>http://www.theroyalorder.com/case-study/mozilla</link>
 <description>&lt;div class=&quot;field field-type-text field-field-headline&quot;&gt;
    &lt;div class=&quot;field-items&quot;&gt;
            &lt;div class=&quot;field-item odd&quot;&gt;
                    &lt;p&gt;World Wide Wonderful&lt;/p&gt;
        &lt;/div&gt;
        &lt;/div&gt;
&lt;/div&gt;
&lt;div class=&quot;field field-type-date field-field-launch-date&quot;&gt;
    &lt;div class=&quot;field-items&quot;&gt;
            &lt;div class=&quot;field-item odd&quot;&gt;
                    &lt;span class=&quot;date-display-single&quot;&gt;Apr 22 2008&lt;/span&gt;        &lt;/div&gt;
        &lt;/div&gt;
&lt;/div&gt;
&lt;p&gt;To support the release of Firefox 3, The Royal Order was enlisted to evolve the look and feel and improve user experience of Mozilla.com — a site used regularly by roughly 130 million people and counting. Unlike almost all other major tech companies, Mozilla is a people-powered, grassroots organization built by the contributions of community members around the world. Royal Order worked with illustrator Billy Baumann (Delicious Design League) to convey the somewhat abstract notion of &quot;the potential of the Web&quot;.&lt;/p&gt;
&lt;div class=&quot;field field-type-link field-field-project-link&quot;&gt;
    &lt;div class=&quot;field-items&quot;&gt;
            &lt;div class=&quot;field-item odd&quot;&gt;
                    &lt;a href=&quot;http://www.mozilla.com/en-US/&quot; target=&quot;_blank&quot;&gt;Visit Mozilla&lt;/a&gt;        &lt;/div&gt;
        &lt;/div&gt;
&lt;/div&gt;
&lt;div class=&quot;field field-type-filefield field-field-images&quot;&gt;
    &lt;div class=&quot;field-items&quot;&gt;
            &lt;div class=&quot;field-item odd&quot;&gt;
                    &lt;img  class=&quot;imagefield imagefield-field_images&quot; width=&quot;456&quot; height=&quot;317&quot; alt=&quot;&quot; src=&quot;http://www.theroyalorder.com/sites/default/files/case_studies/MOZ_SITE.1.png?1287170525&quot; /&gt;        &lt;/div&gt;
              &lt;div class=&quot;field-item even&quot;&gt;
                    &lt;img  class=&quot;imagefield imagefield-field_images&quot; width=&quot;456&quot; height=&quot;317&quot; alt=&quot;&quot; src=&quot;http://www.theroyalorder.com/sites/default/files/case_studies/MOZ_SITE.4.png?1287170528&quot; /&gt;        &lt;/div&gt;
              &lt;div class=&quot;field-item odd&quot;&gt;
                    &lt;img  class=&quot;imagefield imagefield-field_images&quot; width=&quot;456&quot; height=&quot;317&quot; alt=&quot;&quot; src=&quot;http://www.theroyalorder.com/sites/default/files/case_studies/MOZ_SITE.5.png?1287170529&quot; /&gt;        &lt;/div&gt;
        &lt;/div&gt;
&lt;/div&gt;
&lt;p&gt;&lt;a href=&quot;http://www.theroyalorder.com/case-study/mozilla&quot; target=&quot;_blank&quot;&gt;read more&lt;/a&gt;&lt;/p&gt;</description>
 <category domain="http://www.theroyalorder.com/category/case-study-tags/browser">Browser</category>
 <category domain="http://www.theroyalorder.com/taxonomy/term/2">css</category>
 <category domain="http://www.theroyalorder.com/category/case-study-tags/delicious-design-league">Delicious Design League</category>
 <category domain="http://www.theroyalorder.com/category/case-study-tags/firefox">Firefox</category>
 <category domain="http://www.theroyalorder.com/category/case-study-tags/ia">IA</category>
 <category domain="http://www.theroyalorder.com/category/case-study-tags/illustration">illustration</category>
 <category domain="http://www.theroyalorder.com/category/case-study-tags/mozilla">Mozilla</category>
 <category domain="http://www.theroyalorder.com/category/clients-names/mozilla">Mozilla</category>
 <category domain="http://www.theroyalorder.com/category/case-study-tags/site-design">Site design</category>
 <category domain="http://www.theroyalorder.com/category/case-study-tags/technology">Technology</category>
 <category domain="http://www.theroyalorder.com/category/case-study-tags/thunderbird">Thunderbird</category>
 <category domain="http://www.theroyalorder.com/taxonomy/term/1">Web Design</category>
 <pubDate>Fri, 15 Oct 2010 19:22:58 +0000</pubDate>
 <dc:creator>admin</dc:creator>
 <guid isPermaLink="false">42 at http://www.theroyalorder.com</guid>
</item>
</channel>
</rss>

